Celebrated musician and artist Bill Drummond turns his attention to the world of modern art. Several years ago, he bought a photograph by the artist Richard Long for $20,000. After owning it for some time, he decided to cut it into $20,000 small pieces and sell them off at a dollar per piece. By the time this book is published, Drummond plans to have sold all $20,000 of these pieces and will announce, at the Spring 2010 Affordable Art Fair, what this means for modern art.