Ask leaders in any country this essential question: 'What is your most valuable asset?' and they may suggest one of three traditional forms of capital - financial, human, or intellectual. These are intelligent, well-meaning answers, but they are also completely wrong. More valuable than money, human resources and intellectual property, Passion Capital is what separates leaders from followers. The book presents seven principles for growing and investing in this new asset class and includes over 50 insightful stories from business, not-for-profit, the arts sector, and politics.