This latest edition of the Straightforward Business Plan is a comprehensive guide to all aspects of the formation of a viable business plan and also to the development of a company. It will prove invaluable to all those who are involved in business and wish to adopt a more structured approach to planning the future. The following areas are covered: assessing the business and product; identifying strengths and weaknesses; marketing strategies; location; staffing; sources of finance; and putting together a viable business plan.