Start At The End

by Matt Wallaert

Start At The End

  • ISBN-13: 9780525534426
  • Author(s): Matt Wallaert
  • Subject: Business & management
  • Publisher: Penguin Random House Group
  • Imprint: Portfolio
  • Publication Date: 13-06-2019
  • Format: h/b

Availability: Available

£22.99
Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live.
About the book

Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live.