The Copywriter's Handbook

by Robert Bly
The Copywriter's Handbook
  • ISBN-13: 9780805078046
  • Author(s): Robert Bly
  • Subject: Writing & editing guides
  • Publisher: St Martins Press Group
  • Imprint: Owl Books
  • Publication Date: 06-04-2006
  • Format: p/b

Availability: Available

£18.99
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
About the book

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.